“For Pakistan’s tech industry to tap into its full potential through innovation, it’s imperative that we converge the academia & industry on the research front. Pleased to share that FAST-NUCES Lahore, one of the top IT universities of the country, has collaborated with DirAction as its ‘Research Partner’. With this collaboration, DirAction has become the first private sector company of the country to partner with a tech institute. The underlying objective of this partnership is to conduct research on the consumer behaviour, and buying & selling trends in Pakistan’s e-commerce industry to help businesses with their strategic decision making. I’d like to thank Dr. Hammad Naveed (Director, FAST-NU Lahore) for extending full support. Looking forward to adding value to the IT sector of Pakistan!” - Nabeel Qadeer (CEO, DirAction)