DirAction

Forward 2022 – DirAction’s Annual Showcase

“Empowering the youth lies at the core of DirAction & giving them a way forward in the right direction is what we strive to achieve every day. 'Forward 2022' was all about celebrating their successes & opening more opportunities for them. Where 300+ graduates were awarded, we also ensured to connect them with the pioneers of Pakistan's e-commerce industry to learn from. DirAction is not about one person; it's a company for the people by the people. I invite the builders & emerging stars of the e-commerce community to join us in our mission of building Pakistan’s skills economy. To add on, Usama Tauqeer of AClan helped us introduce ‘Digital Nomadism’, with our students - a concept that we’ll take far & wide to the youth across Pakistan. Where our community of passionate individuals is expanding with 130 centres nationwide, at the same time we’re also going deeper into the range of skills training we offer. In addition to this, with our international partnerships we're expanding our reach across borders. Another significant part of the event was DirAction’s partnership with Akhuwat for our skills program for flood affected families. Where Akhuwat will be facilitating us in reaching out to the deserving individuals, we on the other hand, will ensure the provision of skills that’ll equip them to earn a living for themselves & their loved ones. A special note of gratitude to Dr. Muhammad Amjad Saqib (Chairman, Akhuwat) & Dr. Kamran Shams (CEO, Akhuwat) for putting a start to this incredibly high impact program. I invite our corporate sector to join hands with us in this national cause & together let’s create more economic opportunities for Pakistanis in need. Lastly, I would like to thank my friends from the industry – Ayub Ghauri & Hasnain Sheikh, for their presence, Sohaib Mehmood for his constant support, and Prof. Dr. Chaudhry Abdul Rehman (Chairman, Infinite ScaleUp & The Superior Group) for being the driving force of the company. It was a pleasure hosting Karl Rogers, Acting Public Affairs Officer, US Consulate General, Lahore. My team & I thank him for appreciating our work and extending support to DirAction in its mission. I commend the hard work put in by my team to bring us where we are today. Our students are our partners. Let's grow together! Dream. Dare. Win.”
  • Nabeel Qadeer (CEO, DirAction)

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