DirAction Grand Launch

"We launched DirAction with a clear vision for the youth & women of Pakistan. Prime Minister Imran Khan is clear about youth being the future. This is why we started DirAction; to empower our people through e-commerce. As DirAction, we aim to work with everyone. It is important to bring together the government, academia & private sector to build e-commerce as a tool of sustainability for the youth. Our core areas of focus where we distinguish ourselves are three - youth, women & self-esteem. Our primary focus is to give women a platform to thrive & grow. Financial stability of women will enable us to win as a nation. Secondly, pushing the youth to dream bigger is our responsibility & through our collaborative approach, we can give them an end-to-end solution. Thirdly, we are dedicatedly studying the exemplary life of Prophet Muhammad (PBUH) to take out examples that teach business, entrepreneurship, leadership & more. The objective is to cultivate a way of life that accelerates growth. I'd like to thank Prof. Dr. Chaudhry Abdul Rehman (Chairman Infinite ScaleUp, The Superior Group & Nai Baat Media House) for being the first believer & chief investor in the idea, and Sohaib Mehmood (CEO, Infinite ScaleUp) for being a pillar of support throughout the process. I am also thankful to the industry for joining us and extending their support. A special note of gratitude to Hasaan Khawar (Special Assistant to Chief Minister Punjab on Information & Special Initiatives), Raja Yasir Humayun Sarfaraz (Minister for Higher Education & Information Technology Punjab) & Ali Salman Siddique (Chairman, TEVTA Punjab) for gracing us at the launch. Lastly, I am proud of my team for pulling off a stellar event & wish to see them break bigger grounds in the future. Let's keep investing in the e-commerce potential of Pakistan together. Let's keep building Pakistan together. Join us!" - Nabeel Qadeer (CEO, DirAction)

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