Digital Marketing Placement Booctamp

Digital Marketing Placement Booctamp


Module 1: Fundamentals of Marketing

Differentiating Marketing, Branding, and Sales

Understanding Products and Services

Identifying Target Customers

Importance of Marketing Campaigns

Medium Selection for Marketing Activities

Module 2: Overview of Digital Marketing

Fundamentals and Significance of Digital Marketing

Various Digital Marketing Channels and Platforms

Module 3: Search Engine Optimization (SEO)

On-Page SEO Techniques

Off-Page SEO Strategies

Module 4: Social Media Marketing (SMM)

Introduction to Different Social Media Platforms

Developing a Social Media Strategy

Content Planning for social media

Social Media Advertising

Campaign Analytics and Optimization

Module 5: Proven Facebook Marketing Tactics

Science of FB Ads, Auction and Ads Quality

Meta Business Manager and Exploring power of available tools.

Detailed Targeting & Custom Audiences

Dynamic Retargeting & Lookalikes Audience

Testing, Optimization & Scaling Strategies

Module 6: Google Ads Advanced Strategies

Introduction to PPC Advertising

Introduction to Google Ads, Ads Dashboard

Ad Campaigns, Ad Groups and Campaign Goals

Researching your Keywords and Targeting Strategies

Advanced Monitoring of Ads and Optimization

Module 7: Explore the Power of TikTok Ads

Introduction to TikTok Advertising

Account Setup and Overview

Understanding TikTok Algorithm and Metrics

Tiktok Ads Testing and Scaling

Utilizing Reels aPakistanis Influencer Marketingand Short-form Content Platforms

Module 8: Content Creation and Marketing

Understanding Content Development Process

Importance of Visual Content

Strategies for Creating Engaging Content

Introduction to Graphic Design Principles

Utilizing Reels and Short-form Content Platforms

Module 9: Email Marketing and Mobile Marketing

Introduction to Email Marketing

Building an Email List

Email Design and Copywriting

App Registration Campaigns

Email Marketing Automation

Email Marketing Analytics and Reporting

Advertising through Mobile Apps

Location-Based Marketing Strategies

App Registration Campaigns

Module 10: LinkedIn Masterclass: Personal Branding, Job Hunting & Freelancing

Optimizing Your LinkedIn Profile

Building Your Network

Content Marketing for Personal Branding

Job Hunting with LinkedIn

Freelancing with LinkedIn

Advanced LinkedIn Strategies

Module 11: Digital Marketing Agency Entrepreneurship

Effective Business Communication

Crafting Business Proposals and Client Onboarding

Initiating a Digital Marketing Agency

Scaling and Expansion of Agency Portfolio